IndianaMap Business Plan Return on Investment Study
The Indiana Geographic Information Council (IGIC) has successfully completed a return on investment (ROI) study to support the business case for funding of Indiana’s spatial data infrastructure, the IndianaMap. With FGDC CAP funding, IGIC and its partners developed for its business plan an ROI analysis that identifies current GIS spending, duplication of effort, needs, benefits, financial and non-financial return. The objective of the project was to substantiate adequate funding (or establish cost sharing mechanisms) to support and enable the operation. The results of the ROI clearly demonstrate that over $1.7 billion in Indiana projects and programs are supported by the IndianaMap, with 90% of respondents indicating that the IndianaMap was essential to their project. A 34:1 ROI in less than three years was documented. The entire study was supplemented by additional qualitative use-benefits, testimonials, and case studies. The report was presented in an unconventional newspaper format directed at the target audience primarily legislators and other elected officials.
Dave Nail, USGS Geospatial Liaison for Indiana
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